Joining in the value meal wars among fast food restaurants, Subway said it will offer all footlong subs on its menu for $6.99 starting August 26 through September 8.
The deal will be available for those using Subway's website or app by adding the promo code "699FL" before checking out.
Traditionally, fast food chains have often excluded restaurants in Alaska and Hawaii from such promotions, but this time, Subway will offer the promotion in those states. The promo will also be available in California. Many fast food chains have said they have had to raise prices since California implemented a $20 minimum wage for fast food workers earlier this year.
The company said its footlong snacks, which are priced at or below $5, could be priced higher in Alaska, Hawaii and California.
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"Today's diner is stretched more than ever, and too often that means a tradeoff on quality, variety or flavor to find an affordable meal," said Doug Fry, president of Subway North America. "At Subway, our definition of value is a mix of delicious options at the right price without compromising quality. Our menu is full of footlongs for every budget, and this new deal means our guests can get the sandwiches they crave at a great value."
Over the summer, numerous fast food chains have started offering discounted value meals in hopes of regaining customers lost due to rising prices. Leaders of several fast food chains have said that inflation has scared off some customers, and brands such as McDonald's have made affordability more of a focus in 2024.
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EDITOR'S NOTE: This story has been updated to reflect that the higher prices in Alaska, Hawaii and California are only for the footlong snacks and not the $6.99 footlong subs.
