- Wednesday Michigan medical leaders celebrated a new name and branding here at Sparrow.
- University of Michigan system and included the unveiling of new signage and a promotional campaign
- Watch video above to learn about the new signage and branding.
(The following is a transcription of the full broadcast story)
Wednesday Michigan medical leaders celebrating a new name and branding here at sparrow.
It's part of sparrow's transition to the university of Michigan system and included the unveiling of new signage and a promotional campaign for what is now university of Michigan Health-Sparrow Lansing.
Leaders I talked with emphasized the progress made in the past year, and the resulting improvements in care and access for the community.
"Each day we build momentum toward our goal creating a new organization that's meeting the needs of our communities and the new name is a part of that and helps us create alignment, that honors the past but looks to the future," David Miller president of U-M Health said.
Sparrow became part of the u-m health system last April.
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